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FreshCo Flyer

FreshCo Flyer - FreshCo Ltd. is a Canadian discount supermarket chain owned by Sobeys Inc. It was launched in May 2010. As of March 2015, there were 88 FreshCo stores, all located in Ontario. A similarly named supermarket in Chennai, India, is unrelated.

FreshCo aims to offer customers fresh, high-quality food at discount prices in a modern shopping setting. According to an article, "the first impression of the FreshCo store in Oakville, Ontario — a burgeoning community in the Greater Toronto Area (GTA) where farmland is swiftly being overtaken by housing developments — isn't of a discount supermarket". FreshCo aims to accomplish the look of a "well-appointed fresh-format store" or "market feel", instead of a discounter with a "price-impact banner boasting the cheapest prices in the market", by making the store aisles more spacious.

FreshCo offers a diverse selection of frozen and chilled ethnic products to reflect the community in which they operate. FreshCo also has a "Fresh Hall" product aisle featuring fresh products, daily baked goods made in community bakeries, and a variety of Ontario cheeses and meats. A feature aisle provides with savings opportunities for the customers. FreshCo uses the slogan, "Fresher, Cheaper". If customers are not satisfied with the freshness of the product they can get a refund of their money.

Readmore about FreshCo Flyer here: FreshCo Flyer.

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